THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching tv, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has proven that advertising increases sales revenue of manufacturing companies. Advertising provides a platform for manufacturing companies to create awareness about their products or services and how consumers could make the best out of such products. This study evaluated the effectiveness of advertising expenses on the sales revenue and profitability of selected food and beverages firms in nigeria. This study was based on primary and secondary data obtained from unilever nigeria plc. Among the objectives of the study is to determine the extent to which advertising costs impact on the sales revenue and profitability of the selected company in nigeria. The researcher concluded that advertising is one of the most important medium of communication influencing the companies’ performance in various ways.
Related Project Materials
RELATIONSHIP BETWEEN CAREER DEVELOPMENT AND EMPLOYEE RETENTION IN PUBLIC SECTOR ORGANIZATIONS: IMPLICATION FOR A TIMELY INTERVENTION
Background to the <...
EVALUATING THE EFFECTIVENESS OF GAMIFICATION IN VOCATIONAL TRAINING PROGRAMS
ABSTRACT: The integration of biotechnology education in vocational training is essential for preparing students for careers in the rapidly evo...
An evaluation of the influence of political godfathers on legislative decisions at the local level: A study of Akoko South-East Local Government Area, Ondo State
Background of the Study:
Political godfathers have long been recognized as influential figures in local political landscape...
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN BUILDING INTERPERSONAL SKILLS
ABSTRACT: This study Investigated the Role of Early Childhood Education in Building Interpersonal Skills. Th...
EVALUATION OF THE INTEGRATED SCIENCE AND INTRODUCTORY TECHNOLOGY PROGRAMMES IN SECONDARY SCHOOLS IN BENUE STATE.
ABSTRACT
This study evaluated the Integrated Science and Introductory Technology curricula contents as well as their implementation in se...
The effect of bilingualism on semantic mapping in Igbo among university students in Anambra
Background of the study
Semantic mapping, the process of organizing and relating word meanings, is influenced by bilingual...
An Evaluation of Digital Discourse on Nigerian Semantic Networks: A Comparative Analysis of Facebook and Twitter
Background of the study
Digital discourse on social media platforms is reconfiguring the way meanings are constructed and s...
Investigation into the Impact of Interactive Multimedia on Distance Learning in National Open University, Abuja, FCT
Background of the study
Distance learning has become essential for providing education to geographically dispersed students...
The Impact of Cloud-Based Accounting Systems on Financial Reporting in Nigerian Public Institutions: A Case Study of the Ministry of Education
Background of the Study
Cloud-based accounting systems have transformed the way organizations manage an...
An evaluation of the role of predictive analytics in supply chain management: A study of Dangote Cement in Borno State
Background of the Study
Predictive analytics in supply chain management refers to the use of historical data, statistica...
